NEHÔ-GROUP’s strategy

The group remains faithful to its desire to build qualitative partnerships based on strong alliances with operators complementary to its internal skills.

This policy, which is both proactive and selective, makes it possible to lay the foundations for the success of a development which, in our opinion, can be won in the capacity to approach it globally with method and coordination.

First and foremost, this strategy has resulted in a fund orientation that does not lead to the creation, ex nihilo, of one or more hotel brands, but to a long-term partnership with an international chain with a widely acquired reputation and brand image,

That’s how we got closer to the American network « Choice Hotels® »